How to Build Your Employment Brand to Attract the Best Talent
Featured in the GSA Book of Experts
Finding the right employee today is tougher than ever! Employers across South Carolina are finding it more difficult to fill critical job openings due to record low unemployment and widening skill-gaps. Companies that are taking a strategic approach to hiring are faring best in today’s competitive environment.
When evaluating your hiring needs it is important to look beyond your current openings and take time to focus through a wider lens. What is your employment brand? In today’s candidate-driven market, providing a positive work environment and a strong company culture are essential in becoming a destination employer. Our company has worked hard at growing our brand and company culture and has seen tremendous results. Here are a few things your company can do to attract and retain the right talent:
- Offer internships, apprenticeships, trial hires and on-the-job training. Employers are not only looking for candidates that possess the basic skills needed for the job but more importantly have the critical thinking skills and motivation to do the job well. As the economy continues to improve employers are increasing investment into training and developing their employees. This allows employers to fill gaps in employee skill sets and will help companies work to full capacity in an improving economy.
- Expand your search past the typical college graduate. Although a four-year degree is still important to many employers, some companies are rethinking this hiring requirement. Graduates of technical schools, training or those who possess relevant work history are becoming as highly demanded as those with a degree.
- Create an outstanding candidate experience. Candidate experience is defined as how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and on-boarding processes. Successful employers are putting a greater emphasis on this by ensuring new employees are faced with a smooth first day. Make certain there is someone dedicated to provide the new hire with all the pertinent information and tools needed to get the job done.
- Find a staffing partner! Today’s market requires you to be nimble and quick and a solid staffing partner can be a “difference maker” for your company. At Recruiting Solutions we hire all day, every day. Our reputation of aligning with destination employers aids in our ability to constantly attract and add qualified individuals to our talent benches. Make sure you work with a staffing partner that knows your local market, has a proven track record of success and is open to creating customizable solutions to address your needs. Invest the necessary time to meet with your staffing team to ensure everyone is focused on your company’s objectives. We believe the most successful business relationships center around communication where ideas are presented, evaluated and implemented to the benefit of all parties.
Equally as important is selecting a staffing partner that has the financial resources to support your growth and a conservative approach to managing risk. Comprehensive insurance coverage, adherence and an understanding of today’s ever-changing employment law landscape can provide you with the peace of mind you deserve when addressing your employment needs.
About Recruiting Solutions
Founded in 1992, Recruiting Solutions is a WBENC-certified staffing and recruiting company with offices in the Upstate, Midlands and Pee Dee Regions of South Carolina. Recruiting Solutions provides a comprehensive array of staffing, recruiting, and human resource management services to diverse organizations in South Carolina and beyond. For more details about our services, click here.
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